Major Project 2

02/02/2026- 17/03/2026 (Week 1-Week 7)
Lizzie Tanaka (0362065)
Major Project 2 | BDCM | Taylor's University
Final Project

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INSTRUCTIONS

Before the semester started, we've agreed to continue working as a group and we've briefly discussed the planned workflow. We needed to do a lot so Sheryne and Ying-Ying as the illustrators of our team, started sketching a week before to get a headstart. We agreed to divide the coloring part so that each person would have to color ten illustrations. 

This blog will focus more on my task, for more details on each tasks, visit these blogs;

- Sheryne's 

- Ying Ying's

- Aisya

We created a Miro board for easy overview on our progress, feedbacks, and all important links. 

Miro Board

I. Branding and Logo

We thought of updating the logo because the curls in the icon might be too intricate and too detailed. We thought of exploring monograms and simplifying the curls. Ms. Vitiyaa said that updating the logo is good but need to finish by this week. After the class in the first week, we explored on our monogram idea. 

But after a while, we didn't find anything that would represent us well and since Ms. Vitiyaa told us that the rebranding wasn't necessary, we decided to make a small change by choosing a new brand typeface to support our initial icon design. Below is the font we chose. It's a condensed sans-serif to convey less luxury on our brand but a more approachable brand. 

Fig 5.5 Final primary logo design

By week 2, we consulted this to Ms. Vitiyaa and she agreed and allowed to proceed with this logo and branding. We settled the font with CoFo Glassier and CoFo Gothic NF for our body texts. However, during week 4, we changed the body text font to Sutasoma as it was under an open license and we were able to upload the font in our website to ensure consistency. 

II. Packaging

On week 1, we had an idea to create two different packaging. One is the special packaging and the other is the regular packaging. We had a discussion to settle on what the contents would be for each, to differentiate it. We concluded that:

- Special packaging: Character cards, narrative cards, booklet, hourglass. 

- Regular packaging: Character cards, narrative cards, mini information sheet with gameplay and QR to our website to access the folklores. 

After Aisya drafted the dieline, she proceeded with doing paper prototype. Our main issue was the special packaging card inserts. Our thickness differences were so different and it made it more complicated to systemize the tray. 

III. Card Design

a. Character Cards

For the card design, not much is changed from the previous draft. We had to update the patterns for each regions and finalize the layout. Aisya was in charge in finalizing the patterns for each region.

pic

On week 2, we got feedback from Mr. Kannan that the layout of the card was too overpowering on the illustration and that we should allow more space for the illustration to pop out. With this feedback, we worked on the layout again. Ying Ying drew some sketches and I attempted to digitize but we failed to see that our card size isn't the same with the sketch. 

pic of explore

Afterward, we decided to settle on our initial card design but we made the space for the illustration bigger, creating smaller margins on the cards. 

There was a few days of us rethinking our gameplay again and it took so much of our time but at the end, we decided that the issue on our gameplay was the lack of rules and competitiveness. We ended up making the timer much less to increase adrenaline and we added activation number. These numbers range from 1 to 3 and it refers to the amount of times each card needs to be used until it can be discarded from the player's deck. Our winning condition was to be the first person who discarded all their cards.

The same day, we also explored and finalized the activation number design on the cards. \

Pic

After the card design, front and back was finalized, we started to prepare for the print-ready file. Since I was responsible to liaise with print vendors, I thought of making the process easier in the future and make sure the working files were already neat and print ready.

To do this, I arranged all the cards, one region for each row and the back design of each region. This was done in around week 3-4 and because most of the illustrations weren't ready yet, I worked on changing the names of each character and filling the description and personality with what we currently had. Me and Aisya was simultaneously working on the contents of the cards. 

Process as the illustration completes

Finalizing the back design

Final card design for all

After we printed, we noticed some issues such as a random curve on some cards on Papua cards even though it didn't exist in our file. We also noticed there was a misplaced text on the Buto Ijo card, yet we've never written the text at all. 

b. Narrative Cards

There wasn't anything we changed for the layout so we worked on finalizing the back design and we spent quite a while to finalize the narratives to ensure it wasn't too vague or too detailed. This is in hopes that the players still have full reign of creativity to create whatever story they wanted and not heavily bounded by the narrative card they selected.  

IV. Illustration

Sketches were mostly done before the first week started as Ying Ying and Sheryne have started during the semester break. All characters and regions were also already finalized. During the first week, only a few sketches were left but Sheryne had already started the lineart for her sketches. 

The initial plan is to have Aisya and me also help in the coloring part, but midway in our project Sheryne told us that it was easier and quicker for her to do all the coloring since if not, she has to pick out the color palette for us and there might be more back and forth with the revisions. We agreed with her and that's how Sheryne ended up doing all the lineart and coloring. 

On week two, there were some exploration based on Ms. Vitiyaa's feedback but when we attempted it, we didn't think it worked with our brand and direction.

The same week, we also decided to ask feedback from Mr. Kannan. And based on Mr. Kannan's feedback, Sheryne tweaked the color by adding overlay to make the colors pop more.  

V. Booklet

As I was in charge of the booklet design, I started by drafting initial layouts for the folklores first as it was the main component. A few changes we agreed on compared to the previous booklet design:

• Put the character illustration only instead of the entire card to save space for the folklore. 
• Put the character's name and description and personality as well.
• One folklore for each spread instead of the previous one folklore to fit in only one page. This creates more space for the folklore and gives users a better flow of understanding the folklore by getting to skim for the characters first before jumping into their stories. 
• Better typographical hierarchy in terms of the title, characters, folklores, and moral value section.

pic of first draft 

After the first draft, which had the same layout with the previous one, we decided to venture out and split one folklore into two pages in one spread. Which allowed the information breathing space and wasn't too cramped. 

pic of second draft 

With the draft initial layout finished in Illustrator, I continued in InDesign to prepare the template for each folklore. Again, this was done during the ongoing process of the content writing and the illustration, so that the file would be print ready and neat by the time we needed to send over to the print.

After we agreed on the folklore page, I moved on to creating the other pages such as the gameplay rules and the chapter dividers, as seen below.

pic of process

Once a few pages were ready, I printed them in a sheet of paper for feedback on the layout. Ms. Vitiyaa liked the layout and her feedback were mostly for the kerning, leading, ragging, and the page number. We fixed them and continued completing the content.

pic of feedback

When all the written content was done and nearly all the illustrations were done, I prepared the pages and we printed and showed it all on a sheet of paper to Ms. Vitiyaa for feedback. There wasn't much to update other than a few ragging and she pointed out some illustrations blended in a bit. She also approved of the other pages. 

pic of feedback.

VI. Merchandise

At first, our only idea was some chibi style stickers and keychains. Ying Ying was in charge of the chibi style and we consulted this to Ms. Vitiyaa and Mr. Kannan too, because we thought that a chibi style might be too different to our style. However, it was approved with the note that the chibi should retain the original illustration's characteristics based on the character. 

After a few revisions, it was finally finished and we moved to arrange the illustration in a sticker sheet. I arranged it in Illustrator to prepare the print-ready file.

pic

We also adapted our logo and three of the illustration to keychains.

pic

We also thought of doing bookmarks so we designed it and had it printed. 

pic

These three merchandise were sent over to print by the fourth week. 

On week 5, Ms. Vitiyaa actually suggested we package up our merchandise in an envelope. So we had an idea to bundle our merchandises in an envelope and completed it with a stamp sticker. Unfortunately, we couldn't find an A6 portrait envelope, so we did our own dieline and printed it on kraft paper. Inside the bundle, we also gave a tiny envelope with three random stamp stickers. 

VII. Social Media

Our social media plan probabl went a bit overboard. 

• Coming soon: divided into three posts, one row
• region trivias: 5 posts individually 
• one humorous post catering to gen-z which is our main target audience
• why we created cerita rakyat
• introduction to the cerita rakyat team -- suggested by ms. vitiyaa
• logo philosophy of cerita rakyat's 
• one process post
• and photography snapshots to balance out the illustration heavy account

I was responsible for the social media so by week 5, I began by drafting the introduction posts [6] and the region trivias. We arguably spent more time with thinking for the humorous content. 

pic process

At first, I designed the trivia post with left alignment. But then, we considered how all of our designs were center aligned, so we changed it to center aligned. We all agreed it looked better so we proceeded with this. 

pic process

For the process post, the one I had in mind was somewhat stop motion post of our sketches, linearts, and colored illustrations. I used Photoshop frame timeline to execute this. Then, sound effect was added to support the video. 

photoshop pic

On the final part of the execution was the introduction to the team members and the content for the trivia. We decided to spotlight each member individually and make each of us a quote about our experience in Cerita Rakyat. 

pic process

And finally, the photography posts. We thought this added warmth to our social media and made it look like it isn't just solid colors, gradients, and illustrations but also real people behind the project. 

VIII. Website

IX. Photography

This was a plan we had since the first few weeks but we weren't sure we could do it at all, given that our timeline was pushed. Fortunately, it did work. We did the photography session the night before our presentation and I quickly edited some of them so that it could be used for our social media. 

This was, for me, quite a new experience but it was fun. I borrowed a camera from my friend and genuinely had a fun photoshoot session, even if it was at X-Space. 

Week 1

During the class, we consulted on a lot of things.

Fig 5.5 Feedback from Ms. Vitiyaa

Week 3

This week I focused on fixing the booklet layout and preparing the file so that I only need to relink the images of the illustration once it's done. I also prepared the card file, filling up the text and leaving the pictures to be relinked later. 

Our progress was unfortunately quite slow due to public holiday. I personally worked on the written contents since there was still a lot left and a lot that were under revision. We started the website wireframe and content structure by the end of this week.

Week 4
On week four, thirty illustrations are done and colored. Sheryne decided to color all the illustrations herself because it was easier and she understood her illustrations better than us. So, we focused on other stuffs while Sheryne focused on her illustrations. 

On Monday to Tuesday, we worked on the website wireframe, because a more detailed folklore story will be put there. The sticker merchandise was done by Ying Ying and the keychains were also ready. I already finished the layout of the booklet and inserted the content of the folklores to it, and had Ms. Vitiyaa check the layout. 

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FEEDBACKS

Week 5

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Week 6

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Week 7

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REFLECTIONS:

Experience:

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