Art Direction: Exercise

23/09/2025- 21/10/2025 (Week 1-Week 5)
Lizzie Tanaka (0362065)
Art Direction | BDCM | Taylor's University
Exercise 

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LECTURE

We were briefed on the task and the timeline. 

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INSTRUCTIONS

For this exercise, we are tasked to do a research on a creative team with an art director in a company or agency. We contacted Hotshoes Malaysia, a data-driven brand activation agency. 

We were in a group of 5 and we started dividing roles. On week 4, we managed to get our answers for the interview and started our slides. Then, we compiled all of our results in this document: 

https://drive.google.com/file/d/1j43G8cbiO4LS6fFsEXhjB0Xk9OWHZgGt/view

After the compilation, we made our slides. 

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FEEDBACKS

Week 5

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Week 6

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Week 7

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REFLECTIONS:

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