23/09/2024- 16/12/2024 (Week 1-Week 13)
Lizzie Tanaka (0362065)
Brand Corporate Identity | BDCM | Taylor's University
Final Compilation and Reflection
INSTRUCTIONS
Fig 1.1 MIB
FINAL SUBMISSIONS
Links
Task 1: Breaking Brand
Fig 1.1 Research File in PDF
Fig 1.2 Final PowerPoint Slides in PDF
Task 2: Logo
Fig 2.1 Final Logo Guideline PDF
Fig 2.2 Final Logo GIF
Task 3: Positioning and Identity
1. Stationery
Fig 3.1 Letterhead Artwork
Fig 3.2 Invoice Artwork
Fig 3.3 Business Card Artwork
Fig 3.4 Envelope Artwork
Fig 3.5 Stationeries Mockup
2. Collateral
Fig 3.6 Planner Cover Artwork
Fig 3.7 Calendar Artwork
Fig 3.8 Shipping Box Artwork
Fig 3.9 Sticker Artwork
Fig 3.10 Collaterals Mockup
3. Environmental Graphics
Fig 3.11 Billboard and Storefront Artwork
Fig 3.12 Billboard and Storefront Mockup
4. Digital Presence
Fig 3.13 Instagram Posts Artwork
Fig 3.14 Website Artwork
Fig 3.15 Digital Presence Mockup
Fig 3.16 Brand Positioning PPT
Task 4: Breaking Brand
REFLECTIONS:
Experience:
Throughout the whole semester, this module was both fun, enjoyable, and very insightful. I gained tons of experience and knowledge about branding and visual identity in general, both in the perspective of the audience and the designers.
Surprisingly, the task was more enjoyable and bearable than what I had initially expected. While it seemed complex and time consuming at first, the weekly tutorials helped me a lot and getting insights from others were very eye opening. I've grown to appreciate more brands and its visual identity after experiencing how its made.
Overall, I'm quite satisfied with the results and bringing my idea to life feels very fulfilling. I'm certain that every step of this project has expanded my skills and broaden my knowledge and that it would help me in the long run.
Observations:
During the long process of developing Volume Nineteen's brand identity, I observed that a successful visual identity needs to be an equal balance of creativity, functionality, and alignment to our brand values. It gets quite difficult to stay within the limitations of your brand and suddenly gaining creative approaches in the middle of the way. Another aspect I noticed is that developing a brand identity requires great attention to detail. The smallest thing would entirely change how our brands are perceived by the audience and could disrupt the consistency it holds.
I've also observed that I personally tend to be way too rigid and limit my creativity with the purpose of staying consistent but I've learned from the feedbacks and seeing my classmates' work during tutorials that consistency doesn't mean that my design should all be exactly the same and repetitive.
Findings:
Through this module, I find that crafting a brand identity is not simply making a brand look aesthetic, good, and especially, not based on trends. It should be something ideated and crafted very carefully and purposefully to cater to its target audience in order for it to ensure longevity in their successfulness. It's crucial to approach every step of making a brand identity with great attention to detail and a balance of creativity, innovation, and staying aligned with the brand's values.
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